In the UK – possibly in the world – the first ever ‘pop-up’ doggy diner opens for a two month period in London’s Pimlico in the run up to Christmas.

When the opportunity for the retail site in one of London’s premier shopping areas beside the weekly Pimlico Road Farmer’s Market ‘popped-up’ Henrietta Morrison, Founder of Lily’s Kitchen, the range of organic proper pet food, saw a wonderful opportunity to do something very different.  Lily’s Kitchen Diner will create a truly unique retail and leisure venue for the dog about town. 

Attractions in the store will include: 

• DOGS DINNER  – Open 7 days a week for breakfast, lunch and dinner for the passing pooch - the perfect chance to catch up with chums over a bowl of something delicious from the Lily’s Kitchen range
• SNOOZE ZONE– Where dogs can enjoy a delicious Lily’s Kitchen Bedtime Biscuit and take a nap beside the fireplace on one of the beautiful vintage dog beds
• ROMP AND RIP – A special grass enclosure where Fido can play with a range of exciting interactive games to stimulate and amuse.
• A 'BELLY-RUB BAR' AND ACUPUNCTURE STATION– For that necessary canine ‘me time’ where man’s best friend can benefit from acupuncture or simply revel in a really good belly rub
• HERBALIST –  As the Lily’s Kitchen range of products depends greatly on the wide use of wonderful herbs to ensure a dogs’ best health, an experienced herbalist will be in the shop on a regular basis to discuss the importance of herbs in a dog’s diet and to answer any questions
• DOG BEHAVIOURIST – A specialist will be on hand to offer tips on good behaviour to ensure your pooch’s table manners are up to scratch

Also, Lily’s Kitchen Diner will carry the petition the company is championing todemand greater rights to roam in shops for dogs and their owners.  The Lily’s Kitchen FREEDOM TO ROAM campaign will be available to sign in store and it is hoped by the end of the two months period there will be enough signatories for it to be presented to the Prime Minister at 10 Downing Street.

In addition, Lily’s Kitchen Diner will be raising money throughout the period of the pop-up shop for the charity Dogs Trust

Henrietta Morrison says:  “We are so lucky to have a passionate and loyal user base for the Lily’s Kitchen recipes – people really do want the best for their dogs and cats and realise the importance of proper pet food.  We are delighted to be offered the opportunity of creating a fun and different experience for dogs and their owners, one which would give us eye to eye contact with our customers and be highly memorable and we think Lily’s Kitchen Diner pop-up is just that.  We are expecting to have the most terrific fun in the run up to Christmas getting know our customers even better, especially as many of them are offering to help run the shop”.

Lily’s KitchenDiner located at 30 Pimlico Road, London SW1, it will be open daily from 9^thNovember – 23^rdDecember 2010.

-ENDS-

For further information please contact Laura Holford-Walker or Rebecca Keen at The SPA Way on 020 7403 6900 or at rebecca.keen@thespaway.com

Notes to Editor:

• The Lily’s Kitchen range includes:

Dog food:

• Slow Cooked Lamb Hotpot
• Beef, Potato and Vegetable Dinner
• Homestyle Chicken and Turkey Casserole
• Goose and Duck Feast with Fruits
• Organic Chicken and Vegetable Bake
• Organic Chicken & Spelt Supper
• Organic lamb & Spelt Supper
• Organic Beef & Spelt Supper
• Organic Dinner for puppies

Cat food:

• Organic Dinner with Fish
• Organic Dinner with Chicken
• Organic Dinner with Lamb
• Organic Dinner for Kittens

• Visit www.lilyskitchen.co.ukfor further information on the full range of recipes available

• Stockists include over 200 shops, including Harrods, Whole Foods Market, Planet Organic as well as independent retailers and vets. Also online from www.lilyskitchen.co.uk

• Prices start at 95p.